Privacy Policy

Privacy Policies

Privacy Policy and Processing of Personal Data of PERFUM BY ALEJA VELASQUEZ SAS on the website https://perfumbyaleja.com and social networks.

We protect your personal information and data.

This Privacy and Personal Data Processing Policy of PERFUM BY ALEJA VELASQUEZ SAS (perfumbyaleja.com) (hereinafter the "Policy") establishes the mechanisms, guarantees and instruments that the owners of the information that we collect and process as data controllers in light of the Regulatory Framework (as defined in Section 1 of this Policy).

Due to the commercial activity that we carry out (hereinafter “the Company” or PERFUM BY ALEJA VELASQUEZ SAS), it collects and, in some cases, communicates information about Users registered on the Website. In this regard, the following Privacy Policy aims to provide users with a clear overview of the personal data that we collect, the treatment given to them and the procedures available to them to make effective the rights derived from them.

RIGHTS OF THE OWNERS

The Holders will have the rights established in the Regulatory Framework and in the contracts entered into with PERFUM BY ALEJA VELASQUEZ SAS as applicable to them, taking into consideration the Protected Information subject to Processing by PERFUM BY ALEJA VELASQUEZ SAS

The Holders of whose Personal Data is processed will have specifically the rights provided for by Law 1581 of 2012, specifically, but not limited to those described in Article 8, and all those regulations that regulate, add to or complement it, the article in question establishes the following rights:

a) To know, update and rectify your personal data in front of the Data Controllers or Data Processors. This right may be exercised, among others, in the case of partial, inaccurate, incomplete, fragmented data that may lead to error, or data whose processing is expressly prohibited or has not been authorized;

b) Request proof of the authorization granted to the person responsible for the Treatment, except when it is expressly excepted as a requirement for the Treatment, in accordance with the provisions of article 10 of this law;

c) Be informed by the Data Controller or the Data Processor, upon request, regarding the use that has been given to your personal data;

d) Submit complaints to the Superintendency of Industry and Commerce for violations of the provisions of this law and other regulations that modify, add to or complement it;

e) Revoke the authorization and/or request the deletion of the data when the Processing does not respect the constitutional and legal principles, rights and guarantees.

f) Access free of charge to your personal data that have been subject to processing.

In the case of information or data of a public nature, PERFUM BY ALEJA VELASQUEZ SAS will guarantee the veracity and quality of the information that has this quality and that is stored in the Information Systems.

PERFUME DUTIES BY ALEJA VELASQUEZ SAS

General Duty of PERFUM BY ALEJA VELASQUEZ SAS in the Processing of Information. In general, and in accordance with the Regulatory Framework, the legal regulations that govern its legal relations with the Owners, and in particular, the specific obligations it assumes towards the Owners, it has the general duty to respect and guarantee at all times the rights of the Owners, guaranteeing, when applicable and according to the nature of the information used, the confidentiality, reserve, security and integrity of the same.

Special Duties of PERFUM BY ALEJA VELASQUEZ SAS in its capacity as controller of personal data. These will include, among others, the following:

• Guarantee the Holder, at all times, the full and effective exercise of the right to habeas data.
• Request and retain a copy of the respective authorization granted by the Owner, when dealing with private or semi-private Personal Data.
• Properly inform the Owner about the purpose of the collection and the rights granted to him/her by virtue of the authorization granted.
• Keep the information under the necessary security conditions to prevent its adulteration, loss, consultation, unauthorized or fraudulent use or access.

• Ensure that the information provided to the Data Processor is true, complete, accurate, up-to-date, verifiable and understandable.
• Update the information, communicating in a timely manner to the Data Processor all new developments regarding the data that you have previously provided and adopt the other measures necessary to ensure that the information provided to it remains up to date.
• Rectify information when it is incorrect and communicate the relevant information to the Data Processor.
• Provide the Data Processor, as appropriate, only with data whose processing has been previously authorized.
• Demand that the Data Processor respect the security and privacy conditions of the Owner's information at all times.

• Process queries and complaints made.
• Inform the Data Processor when certain information is being disputed by the Owner, once the claim has been submitted and the respective process has not been completed.
• Inform the Owner, upon request, about the use given to their data.
• Inform the data protection authority when security code violations occur and there are risks in the management of the information of the Holders.

AUTHORIZATION AND CONSENT

The Processing of private or semi-private Personal Data by PERFUM BY ALEJA VELASQUEZ SAS requires the free, prior, express and informed consent of the Owner. PERFUM BY ALEJA VELASQUEZ SAS will at all times record the authorization given by the Owner, through the appropriate means that guarantee that it was granted in an express, free, prior and informed manner, such as written authorizations, in electronic media or granted upon accepting the terms and conditions of services and/or products, the corresponding privacy notice that supports the Processing of Personal Data or any other mechanism that allows to accredit and demonstrate a registration, access or link to PERFUM BY ALEJA VELASQUEZ SAS products.

Purposes .

The purposes and objectives of the Processing of Personal Data will always be clearly and expressly stated in the means through which PERFUM BY ALEJA VELASQUEZ SAS requires the authorization of the Data Subjects. PERFUM BY ALEJA VELASQUEZ SAS will not use the Personal Data for purposes other than those expressly authorized by the Data Subjects.

• Email Sendings
• Promotions

• Text messages
• Confirmation of deliveries

This Policy may be modified and supplemented from time to time, in compliance with the requirements established by the corresponding legal regulations. The duly updated Policy, indicating the update date, will be published in a timely manner on the PERFUM BY ALEJA VELASQUEZ SAS Web Portal and may be notified by email. The Owner acknowledges and accepts that by using the Web Portal and/or Mobile Applications, he/she agrees with this Policy, implying any continued use of the same the unequivocal acceptance of the same.

Information Security.

In accordance with the Security Principle established in current regulations and in accordance with the legal obligations that PERFUM BY ALEJA VELASQUEZ SAS has, the COMPANY will adopt the technological, operational and administrative measures that are necessary to provide security to the records and Protected Information of the Owners, avoiding their adulteration, loss, consultation, use or unauthorized or fraudulent access.

Attention to Complaints and Queries.

The Owner or his/her successors in title who consider that the Protected Information contained in an Information System, or in a database, must be corrected, updated or deleted, or when they notice the alleged non-compliance of any of the duties contained in the Regulatory Framework, may submit a claim or request to PERFUM BY ALEJA VELASQUEZ SAS, through the PQRS form that is available on our website.

PERFUM BY ALEJA VELASQUEZ SAS will address and respond to claims or requests from Owners within 15 business days following submission.

The Owner, without prejudice to the foregoing, and in the event that his/her request or claim has not been attended to by PERFUM BY ALEJA VELASQUEZ SAS, may in any case subsequently appeal in a second instance to the Superintendence of Industry and Commerce (www.sic.gov.co). In such event, for the presentation of the claim to the Superintendence of Industry and Commerce, the nature of the Protected Information will be taken into consideration, being admissible when said information: (i) does not have the character of public information or is Public Data, and (ii) PERFUM BY ALEJA VELASQUEZ SAS is in violation of the applicable principles for public information or Public Data.

1. Responsible for the processing and/or use of personal data:

The legal entity responsible for the processing of personal data provided through the website or social networks, and therefore, of the database in which they are located, is the company PERFUM BY ALEJA VELASQUEZ SAS, identified with NIT 901684160 and with main address according to the commercial register; contact telephone number and email are + 57 3108302201 and info@perfumbyaleja.com .

2.Protection:

PERFUM BY ALEJA VELASQUEZ SAS is committed to protecting your privacy. This Privacy Policy describes the information that PERFUM BY ALEJA VELASQUEZ SAS collects from its Users, and the purpose of collecting such information. If you do not agree with this Privacy Policy, please refrain from using the website.

Our Privacy Policy ensures that any information provided by Users will be kept private and secure. To attest to this, in this document we set out the details of the information we collect and how we use it. We will never collect information without your explicit consent.

For this purpose, we clarify that you will not be able to register on the website by creating a personal account until you give your authorization for the processing of your personal data. In this regard, our Platform will require you to give us your prior, express and informed consent by selecting the box that states the following: “I have read and agree with the terms and conditions and the privacy policies.”

This document is an integral part of the Terms and Conditions of PERFUM BY ALEJA VELASQUEZ SAS

3. Information collected

Collection of voluntarily provided information, we collect personal information that our users provide to us, including:

Email Newsletters . We may offer email newsletters containing announcements and information about PERFUM BY ALEJA VELASQUEZ SAS from time to time. If you sign up to receive a newsletter from us, we collect your email address.

User Accounts and Profiles . Our Service may give you the ability to create and update a user profile. If we offer such functionality on the Service, we will collect Personal Information that you provide to us in the course of your use of that functionality. This information may include, for example, your name, contact information, and system information, as well as information about your interests, preferences, and future needs. We may indicate that certain Personal Information is required in order for you to register for an account or to create a profile.

Interactive Features and Public Areas. Our Service may contain interactive functionality that allows you to interact with other users on the Service, post blog comments, participate in surveys, and otherwise interact with the Service and other users. If you use any interactive functionality on our Service that asks or allows you to provide us with Personal Information, we will collect the Personal Information that you provide to us during your use of these interactive features. You should be aware that any information you provide on message boards, email exchanges, newsgroups, or similar non-private areas of the Service can be read, collected, and used by others who access these areas, and this information is not personal information for purposes of this policy. To request removal of your Personal Information from these areas, please contact us. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.

Correspondence . If you communicate with us by email, through the PQRS form, by mail, or otherwise, we collect the Personal Information contained in and associated with your correspondence. We use this Personal Information to respond to your correspondence. We may also use your correspondence to improve the Service.

Promotions . We may run or sponsor special contests, sweepstakes, and other promotions that users can enter or participate in on our Service. Some of these promotions may be co-branded with one of our other business partners. In these cases, the collection of your personal information may be performed directly by a third-party partner on their website or other online service, and may be shared with us. The promotion will state the privacy policies governing the collection of such personal information.

4. Passive information gathering

When you visit our Service, some information is collected automatically. For example, your browser's Internet Protocol (IP) address, your browser type, the nature of the device from which you are visiting the Service (for example, a personal computer or a mobile device), the identifier of any handheld or mobile device you may be using, the website you visited immediately before accessing any web-based Service, the actions you take on our Service, and the content, features, and activities you access and participate in on our Service. We may also collect information about your interaction with email messages, such as whether you opened, clicked on, or forwarded a message.

We may collect this information passively using technologies such as standard server logs, cookies, and clear GIFs (also known as “web beacons”). We use passively collected information to administer, operate, and improve the Website and our other services and systems; and to improve the effectiveness of advertising on our Service and to provide you with advertisements and other content that are tailored to you. If we link or associate any information collected through passive means with Personal Information, or if applicable laws require us to treat any information collected through passive means as Personal Information, we treat the combined information as Personal Information under this Policy. We otherwise use and disclose information collected through passive means in aggregate form or otherwise in a non-personally identifiable form.

5. Data deletion

At any time, PERFUM BY ALEJA VELASQUEZ SAS Users may request the deletion of their account and information from the company's database, using the PQRS form found on our website.

6. Treatment and/or Use we make of the information.

By virtue of the quality of Commerce that PERFUM BY ALEJA VELASQUEZ SAS has towards its consumers, and mainly with the aim of providing an excellent service so that Users can carry out operations in an agile and secure manner, PERFUM BY ALEJA VELASQUEZ SAS requests and stores certain personal data.

The ultimate purpose of collecting this information is based on the fact that the relationships between Users and PERFUM BY ALEJA VELASQUEZ SAS can be successfully completed. That is, the information we collect is gathered and stored in order to provide this information to the Delivery Persons, so that the final consumer relationship between the consumer and PERFUM BY ALEJA VELASQUEZ SAS can be successfully completed. The above does not prevent this information from being used by the company so that, through the Platform, it can offer you products that best suit your needs.

Taking into account the above, the personal data we collect has the following purposes:

• Provide the Delivery Persons with the information necessary to finalize the consumer relationship that is desired.

• Contact the User directly whenever PERFUM BY ALEJA VELASQUEZ SAS deems appropriate, in order to offer the User, by various means and channels (including email, SMS, push notification, WhatsApp, etc.), daily offers on other products, in addition to any other information we deem appropriate. If you prefer, you can request to be excluded from the lists for sending promotional or advertising information through our email address: info@perfumbyaleja.com or through the PQRS form found on our website.
• Conduct internal studies on the interests, behavior and demographics of Users with the aim of better understanding their needs and interests, and thus being able to provide a better service.
• Improve our commercial and promotional initiatives to analyse the pages most visited by Users, the searches carried out, and to be able to improve our product offering.
• Provide Users' personal data to entities involved in resolving disputes between them, that is, courts or administrative or judicial entities competent to resolve such disputes.
• Validate with national risk centers the user's ownership of payment methods when the one chosen by the user to make their purchase using PERFUM BY ALEJA VELASQUEZ SAS is payment on delivery: cash and dataphone, online payment and payment by debit card.

7. Confidentiality of information

User data will be provided solely by PERFUM BY ALEJA VELASQUEZ SAS in the manner established in these Privacy Policies. PERFUM BY ALEJA VELASQUEZ SAS will do everything in its power to protect the privacy of the information. It may happen that, by virtue of court orders or legal regulations, PERFUM BY ALEJA VELASQUEZ SAS is forced to reveal information to authorities or third parties under certain circumstances.

In those cases in which third parties may intercept or access certain information or data transmissions, PERFUM BY ALEJA VELASQUEZ SAS will not be liable for the information that is revealed. However, PERFUM BY ALEJA VELASQUEZ SAS undertakes to implement all relevant security and confidentiality measures for the protection of the personal data of its User portfolio.

8.Minors

Our services are only available to those persons who have the legal capacity to enter into contracts. Therefore, those who do not meet this condition must refrain from providing personal information to be included in our databases.

9.Cookies

Users of the Platform are aware of and accept that PERFUM BY ALEJA VELASQUEZ SAS may use a tracking system through the use of cookies. Cookies are small files that are installed on the hard drive, with a limited duration in time, which help to personalize the services. We also offer certain functionalities that are only available through the use of cookies. These are used in order to know the interests, behavior and demographics of those who visit the Platform, and thus better understand their needs and interests, and give them a better service, or to be able to provide them with related information. We also use the information obtained through cookies to analyze the pages browsed by the User and the searches carried out, in order to improve our commercial and promotional initiatives, show advertising or promotions, banners of interest, send news about PERFUM BY ALEJA VELASQUEZ SAS, and improve our content offering.

Additionally, PERFUM BY ALEJA VELASQUEZ SAS uses cookies so that the User does not have to enter their password frequently when logging into the same account, and also to count and corroborate the User's records and activity, always with the User's benefit as its objective. PERFUM BY ALEJA VELASQUEZ SAS will not use them for other purposes. It is established that the installation, permanence and existence of cookies on the User's computer depends on their exclusive will and they can be deleted from their computer whenever they wish.

10.E-mails and notifications

PERFUM BY ALEJA VELASQUEZ SAS may send you e-mails as part of a process inherent to the development and provision of its services, when:

• After the registration process, we will notify you of your account details.
• E-mails with news and updates
• Promotional emails.
• Emails to offer related products.
• Notifications of natural developments in the consumer relationship.

11. Security and storage

PERFUM BY ALEJA VELASQUEZ SAS uses various security techniques to protect the personal data of its Users. However, it is necessary to bear in mind that there is no absolute and perfect security on the Internet. Therefore, we are not responsible for illegal interceptions or violations of systems or databases by unauthorized persons. We are also not responsible for the improper use of information obtained through these means, or for the lack of diligence of its Users.

12.Transfer in special circumstances.

PERFUM BY ALEJA VELASQUEZ SAS may transfer or assign the stored information to one or more relevant parties, in the event of a sale, merger, change in corporate control, reorganization or liquidation of the company.

13. Customer Service and Attention.

To effectively process your request, you can contact us at any time through our PQRS form or through our email info@perfumbyaleja.com

In the PQRS form or email you must specify the request clearly and specifically, so that we can know and understand what your final intention is (updating, deletion, rectification of personal data and/or revocation of authorization, among others). In order to provide you with the most efficient and clear response possible.

In any case, PERFUM BY ALEJA VELASQUEZ SAS undertakes to provide you with a response to your request within a maximum period of 15 business days.

14.Modifications to the Privacy Policies

PERFUM BY ALEJA VELASQUEZ SAS may modify this Privacy Policy at any time. Any changes will be effective as soon as they are published on the Platform. The change may be announced through the Platform's home page or via email. In any case, continued use of the Platform implies the User's acceptance of these changes.

If you do not agree with our current Privacy Policy, please refrain from using the Platform.

This Privacy Policy will be in full force and effect as of April 1, 2023.